A research on prolificacy of new media implementations of hospitals’ pr departments in Turkey
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The aim of this study is to expose communication activities, image creating and reputation building performances of public relations (PR) departments at the Turkish hospitals in terms of both public relations authorities of those organizations and their customers’ perception. On top of that, this study is also supposed to look into new communication developments and applications, which have been put into practice as PR activities at the hospitals, whether increase PR departments’ efforts to meet and/or exceed quality perception of customers. Thus a research, which consists of two steps, has been realized. In the first phase of the research a survey of 55 questions applied on randomly chosen 1113 customers, who were getting service, at 89 different hospitals from 8 big cities of Turkey including Istanbul, İzmir, Sakarya, Bursa, Izmit, Yalova and Eskisehir, Tekirdag. Secondly, structured face to face interviews have been done with public relations specialists of these hospitals. One of the findings of the research is that increase in customers’ perception of the hospital’s quality services and reputation is associated with the public relations department.