The love and hate relationship: the conflict between public relations practitioners and journalists in Turkey
Sohodol Bir, Çisil
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The relationship between journalists and public relations practitioners has often been described as a “love-hate” relationship; yet, they are mutually dependent on one another. Journalists do not fully trust information generated by public relation practitioners because they think the information has been prepared primarily to promote the organizations’ agenda. Public relations practitioners are aware that journalists’ mistrust the materials they provide and as a result do not believe journalists will be fair to their organizations. The antagonistic climate between these two parties has been widely studied. These studies which were conducted in different countries have similar results and they show that the confl ict between journalists and public relations practitioners. This article aims to provide a means to analyze the perceptual balance between journalists and public relations practitioners in Turkey; which will help public relations practitioners understand the source of confl icts. This study, using The Coorientational Analysis method, examined Turkish journalists’ and public relations practitioners’ perceptions and cross-perceptions of their relationship. . The scale consists of fi ve relationship dimensions: trust, control mutuality, relationship satisfaction, relationship commitment and face and favor. And results show that there is a perceptual gap between journalists and practitioners.